Ionic Technology

If anything's kick-started the high-tech revolution in tools, it's the application of ionic technology to hair care.

The technology, used in blow dryers, flatirons and curling irons alike, takes advantage of the fact that damaged hair has a slightly positive charge. Activated by the heat of the appliance, these tools create negative ions that balance the hair's charge.

The result? The cuticle lies flat, so hair looks shiny and feels silky. Clients can see the difference right away, which is why so many want to buy ionizing appliances for themselves.

But what's truly fabulous about ion technology is how it improves the hair's condition from the inside. When you work on wet hair, those negative ions break water molecules down into micro molecules that can be absorbed by the strand. You hydrate the hair while you dry it? something that would have been science-fiction as recently as five years ago.